Omnichannel marketing is a comprehensive approach that seeks to create a seamless and integrated customer experience across all available channels and touchpoints, both online and offline. The goal of omnichannel marketing is to provide a consistent and cohesive message, regardless of the platform, ensuring that customers can transition effortlessly between different channels while maintaining a unified perception of the brand.
The background of such an application lies in the need for businesses to forge lasting connections with their clientele, utilizing a unified strategy that encompasses web, mobile, social media, brick-and-mortar stores, and more. By deploying an omnichannel loyalty program, companies aim to provide customers with a consistent, personalized experience, enhancing their sense of belonging and recognition. This approach not only boosts customer retention but also fosters data-driven insights into consumer behavior, enabling brands to refine their strategies for even greater effectiveness.
To be more effective and specific target user we define User Persona by general mall visitor.
Trans shopping mall apps have evolved beyond traditional retail platforms by ingeniously incorporating loyalty programs to drive user retention and establishing a seamless bridge to Allo Bank's payment system.This symbiotic relationship creates a convenient and holistic shopping ecosystem where loyalty rewards seamlessly integrate with secure and convenient payment methods, fostering trust and encouraging repeat usage.
By integrating loyalty features within the app, users are incentivized to engage with the platform consistently, thereby fostering a stronger connection to the shopping mall brand. Through personalized offers, rewards, and exclusive deals, the app not only enhances the shopping experience but also reinforces user loyalty.
Based on discussion there’s 2 features as the main component from this apps: